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Create Date: 19/10/2021
Abu Dhabi: As UAE prepares to celebrate its Golden Jubilee this year, the leading
retailer LuLu Hypermarket is getting ready to launch various promotional and CSR
initiatives to mark the momentous occasion. “UAE PROUD 50” will be the unifying
theme for the next 50 days till December 9 th across the 87 stores in the UAE.
Some of the key promotions during the 50-day campaign:
 50% Discount • 50 Products everyday • 50 Days
During these 50 days of #LuLuCelebratesUAE, everyday 50 products will be
priced at 50% discount, from grocery to digital & electronics, and fashion. The
products and categories will change regularly to offer variety and options to
 WIN 2.5 Kilo Gold
All shoppers spending AED 100 will get a chance to win a total of 2.5 kilo of gold
(50 winners x 50gms each). This campaign is in partnership with Kalyan
 LuLu Digitech
LuLu’s biggest tech promotion “DigiTech” will start on 26 th Oct and offer many
mega deals on mobile phones, electronic items, cameras, IT accessories and
gadgets. Apart from deals, LuLu is also launching EXCHANGE FESTIVAL for
Mobiles, TVs and Laptops. Shoppers will also have an option to pay in
installments at 0% interest through tie-ups with almost all leading banks.
 LuLu Diwali:
Shoppers can look forward to a fantastic range and amazing offers on ethnic
fashion, delicious sweets and snacks, all freshly prepared by in-house experts for
the Festival of Lights. This year, we have introduced special packages for bulk &
corporate orders for Diwali sweets, which will be delivered to your loved ones.
LuLu is also launching a special Diwali Gift Card on this occasion.

 Super Friday
The much-anticipated Super Friday promotion focusing primarily on electronics,
mobiles and gadgets will be launched on 23 rd Nov this year with the biggest ever
discounts and offers. The 10-day campaign will see special promotions by
various banks, credit cards and leading brands, to make sure that the shoppers
get the very best products and most affordable prices.
 Proudly from UAE – During Commemoration Day & National Day
In order to further promote the local agriculture & manufacturing sectors, LuLu
will be organizing a special festival “Proudly from UAE” in all hypermarkets
across the country. Special focus will be on promoting organic products and
sustainable farming.
 LuLu Online Shopping:
An all-new upgraded LuLu Shopping App has been launched to further enhance
the shopping experience of shoppers. Over the past two years, we have
increased our product massively to offer the biggest range of fresh, grocery and
lifestyle products at the most competitive prices. We have our own fleet of more
than 200 customized and temperature-controlled delivery vehicles to ensure
freshness and hygiene of food products. Shoppers can look forward to fabulous
discounts and offers in all categories during the 50 days of “UAE PROUD 50”
CSR Initiatives
As part of CSR policy, Lulu is joining hands with Emirates Red Crescent and
Reach Campaign to launch the “Give AED 2 Save 2 Eyes” initiative. As part of
this project Lulu will be generating funds to support the “50 Days to Transform 5
Million Lives’ campaign, to prevent and eradicate river blindness that affects
people across the world, in partnership with various brands and shoppers.
 Wall of Pride
To get everybody into the mood for this grand patriotic occasion, LuLu will be
launching a “Wall of Pride” display in major hypermarkets and malls, where the
public will be encouraged to write and post about their moment of pride about
UAE. Many celebrities and influential personalities will be participating in this

unique activity to further spread the “Spirit of UAE’ across the world. Every week,
winners with most interesting quote will be selected for special honour.

Quote by Mr. Yusuffali M.A., Chairman and Managing Director – LuLu Group:
“We at LuLu Group are proud of our heritage as a global brand born in the UAE,” “Our
success is the result of the vision and the wisdom of the leaders of the UAE who have
made this nation a contemporary business haven and a thriving international
community. Indeed, our celebration is a tribute to the enterprising spirit of the UAE,
which has made our success and that of our millions of happy customers possible.”