Dubai: One of the leading flour mills based out
of Kottayam in Kerala, South India, Diamond Roller Flour Mills Pvt Ltd (DRFM),
has been awarded the prestigious European Society for Quality Research (ESQR)
award at a ceremony held in Dubai, endorsing the company’s focus on quality
across its food products and processes.
Addressing a press conference, the DRFM
officials said the ESQR award is another feather on the company’s cap, adding
to the long list of awards and certifications it has received since it began
its operations in 1989.
“We are pleased to be receiving this
award and we consider this as a milestone achievement for us. Being in the food
processing industry, we have been relentless in our pursuit of quality and
safety, with utmost commitment to our customers and the community at large. The
ESQR award is a recognition and a testimony to our commitment in this regard,”
said Mr. T. K Ameer Aly, Managing Director, DRFM.
The award was conferred on the company
at the ESQR convention held in Dubai on December 11, 2021. Along with Mr. Aly,
the award was jointly received by Mrs. A. Muthu Beevy, Director, DRFM.
The ESQR, based in Lausanne, Switzerland,
promotes quality awareness globally and recognises good business practices,
apart from technological innovation.
Mr. T.K Ameer Aly said “DRFM weekly
exports about 10 containers of products including Atta, Maida and Sooji to UAE through
Falcon Global and Jaleel Trading. Also, about Five containers in a week to
Qatar through Fineway and Heritage. The products are largely catered to star
hotels, restaurants and bakeries across the Middle East. Diamond Roller Flour
Mills is planning to set up their manufacturing unit in the UAE in the near
They are planning to build on its
strength and will soon be adding one more wheat milling line at its plant
equipped with the latest European roller mill to enhance the production
capacity of premium wheat products. The
company is also looking at foraying into ready-to-eat products.
“The award further encourages us to
reinforce our dedication to ensure that our products are of high quality,
hygienic and healthy. As a consumer and community-focused entity, DRFM has
strictly followed food safety norms as mandated by the Government of India, as
well as by global quality regulators. Our success in both the domestic and
export markets have been a direct result of this commitment,” said Mrs. A.
“We always make sure that our products
reach our customers fresh. Apart from Kerala, we also supply to the border
districts of Tamil Nadu, while our Diamonds brand wheat flour products are
highly accepted in the Middle East markets,” said Mr. EK Shajahan, General
DRFM is one of the leading wheat
processing units in India producing premium quality wheat products, Maida,
Sooji, R-Atta, Chakki Atta and fine bran at its state-of-the-art processing
plant. The company’s plant is the only one in India that has installed the entire
equipment imported from world-renowned milling machinery manufacturer, Buhler
At DRFM, end-to-end hygiene is ensured
from handling raw materials, processing, storage to packing and delivery. One
of the unique features of DRFM is its steel grain storage silos, which is rare
among Indian mills.
To ensure quality of wheat, DRFM has
installed a Sortex system in the milling line, while an in-house lab, overseen
by experts and equipped with modern instruments and technology, monitor quality
Mr. Aly is into this foodstuff business
for nearly 50 years and he has been operating Diamond Roller Flour Mills for
the past 32 years. The mill’s new high-tech machinery from Switzerland is
mobile enabled making it operational even by remote access.