SAAED and Policybazaar.ae announce strategic partnership to expand access to insurance across digital channels
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Dubai: Policybazaar.ae has signed a
strategic partnership with SAAED for Traffic Systems LLC, through Emirates
Vehicles Gate (EVG) platform, to broaden access to insurance solutions across
the UAE.
Through
the collaboration, Policybazaar.ae will expand its distribution reach by making
its insurance offerings available through EVG, alongside other government and
non-government digital platforms. The partnership reflects both companies’
focus on improving accessibility, convenience and choice for customers through
trusted digital channels.
The
cooperation brings together EVG’s strong digital ecosystem and Policybazaar.ae’s
insurance marketplace capabilities, supporting a more connected customer
experience while contributing to the UAE’s continued digital transformation.
Mr. Hamad Mohamed
Al Shehhi,
Executive Director of Corporate Services, SAAED for Traffic Systems LLC, said: “This partnership
reflects our commitment to expanding the range of value-added services
available to customers through digital platforms. By working with
Policybazaar.ae, we aim to make access to insurance more convenient and support
the UAE’s broader digital transformation objectives.”
Neeraj
Gupta, Chief Executive Officer, Policybazaar.ae, said: “Insurance should
be as seamless as the digital services people already use every day, not a
separate errand bolted onto life. That is the problem this partnership will
solve. By integrating with SAAED’s Emirates Vehicles Gate, we will connect
vehicle and driver verification straight through to real-time quotation,
payment and policy issuance, inside the same digital ecosystem the EVG already
powers for millions of UAE customers. No redirect. No re-entry of information.
No second system to navigate”
As EVG expands from
a vehicle-registration platform into a broader digital gateway for the services
UAE motorists rely on, insurance is set to become one of the first
private-sector categories to move natively inside it, available at the exact
point a vehicle enters or moves through the system rather than as an
afterthought once the paperwork is done. Over time, that shift points toward a
UAE where owning, registering and insuring a vehicle becomes a single
continuous digital transaction rather than three separate ones, handled across
three separate platforms.
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